精准营销的体系及理论
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[07-22 00:56:32] 来源:http://www.dxs56.com 市场营销毕业论文 阅读:8690次
概要:参考文献: [1]Don E. Schultz, Stanley I. Tannenbaum, and Robert F. Lauterborn,《The New Marketing Paradigm: Integrated Marketing Communications》,NTC Business Books, 1996 [2]E. J. McCarthy, 《Basic Marketing: A Managerial Approach》, Irwin, 1975. [3]Al Ries, Jack Trout, 《Positioning: The Battle for Your Mind》, McGraw-Hill Companies,20xx [4]J. Lampel and H. Mintzberg, “Customizing customization", Sloan Management Review, 1996. Vol. 38 No. 1, pp. 21-30. [5]T. Levitt, "The indu
精准营销的体系及理论,标签:市场营销论文,管理论文,http://www.dxs56.com
参考文献:
[1]Don E. Schultz, Stanley I. Tannenbaum, and Robert F. Lauterborn,《The New Marketing Paradigm: Integrated Marketing Communications》,NTC Business Books, 1996
[2]E. J. McCarthy, 《Basic Marketing: A Managerial Approach》, Irwin, 1975.
[3]Al Ries, Jack Trout, 《Positioning: The Battle for Your Mind》, McGraw-Hill Companies,20xx
[4]J. Lampel and H. Mintzberg, “Customizing customization", Sloan Management Review, 1996. Vol. 38 No. 1, pp. 21-30.
[5]T. Levitt, "The industrialization of service", Harvard Business Review. Sep-Oct. 1976
[6] Henry Fayrol, Administration Industrielle et C, eneraIe, Pads, Dunod, 1916 www.dxs56.com
[7] C. I. Bamard, The Functions of the Executive, Cambridge, Mass. Harvard University Press, 1948
[8] Herbert A. Simon, Administrative Behavior: A Study of Decision Making Processes in Administrative Organization, New York: Macmillan Co., 1947
[9]Bryan Eisenberg and Jeffrey Eisenberg,《Call To Action: Secret Formulas to Improve Online Results》,Wizard Academy Press,20xx
[10]Tom Forester ,《Information Technology Revolution》,MIT Press,1985
参考文献:
[1]Don E. Schultz, Stanley I. Tannenbaum, and Robert F. Lauterborn,《The New Marketing Paradigm: Integrated Marketing Communications》,NTC Business Books, 1996
[2]E. J. McCarthy, 《Basic Marketing: A Managerial Approach》, Irwin, 1975.
[3]Al Ries, Jack Trout, 《Positioning: The Battle for Your Mind》, McGraw-Hill Companies,20xx
[4]J. Lampel and H. Mintzberg, “Customizing customization", Sloan Management Review, 1996. Vol. 38 No. 1, pp. 21-30.
[5]T. Levitt, "The industrialization of service", Harvard Business Review. Sep-Oct. 1976
[6] Henry Fayrol, Administration Industrielle et C, eneraIe, Pads, Dunod, 1916 www.dxs56.com
[7] C. I. Bamard, The Functions of the Executive, Cambridge, Mass. Harvard University Press, 1948
[8] Herbert A. Simon, Administrative Behavior: A Study of Decision Making Processes in Administrative Organization, New York: Macmillan Co., 1947
[9]Bryan Eisenberg and Jeffrey Eisenberg,《Call To Action: Secret Formulas to Improve Online Results》,Wizard Academy Press,20xx
[10]Tom Forester ,《Information Technology Revolution》,MIT Press,1985
[11]D.A.雷恩.管理思想的演变[M].北京:中国社会科学出版社,20xx.
[12]韩平.沟通管理:新经济条件下管理变革的基本趋势[J].延安大学学报.20xx,(1).
[13]陈亮、林西.管理沟通理论发展综述[J].中南大学学报,20xx,(12).
[14]吴芸.企业管理中的沟通理论及其运用[J].郑州航空工业管理学院学报,20xx,(3).
[15]菲利普•科特勒、洪瑞云等:《市场营销管理》(亚洲版),中国人民大学出版社,1996
[16]周建民:《市场营销理论的百年发展与创新》,华南金融研究,20xx年2月
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