PERSONAL DATA:

　　Name: Anthony Liu

　　Date of Birth: July 1, 1964

　　Sex: Male

　　Languages: English, Mandarin and Shanghainese

　　Training:

　　• McDonald’s Worldwide Hamburger Marketing University Class XXIX at McDonald’s Global at Oak Brook, Chicago, U.S.A---Marketing Strategic

　　Planning Training Session

　　• 1-Month Working & Training Experience at Reebok China HQ in Hong Kong

　　• 2-Month Working & Training Experience at Lion Nathan Global in Sydney, Australia

　　• 2-Month Working & Training Experience at Perfetti Global in Milan, Italy

　　• Research Training from Gallup in China

　　• Advertising & Media Planning Training from O & M and Mind Share in China

　　• Presentation Skills Training in China

　　• International Trade & Finance Training in China .

　　E-mail: 123456@yahoo.com.cn

　　Mobile: ************

　　EDUCATIONAL BACKGROUND:

　　1986-1990: Department of Sociology, Peking University

　　Bachelor of Law in Sociology

　　PROFESSIONAL EXPERIENCE:

　　20xx- Present: Senior Marketing Manager, McDonald’s ( China ) Co., Ltd.

　　Position Purpose

　　Leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for McDonald’s brand. Leads additional areas of responsibility with impact outside of discipline. Key customers include Top Management, Division/Home Office Staff, Agencies, Key Suppliers, Staff and Restaurant Management

　　Principal Accountabilities

　　1 Leadership

　　• Maintains and strengthens the McDonald’s brand position in the market as of responsibility

　　• Actively participates with Agencies, and Top Management in establishing and communicating business goals

　　• Leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals

　　• Identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan

　　2 Process Management

　　• Maintains and strengthens the McDonald’s brand position in the market and other areas of responsibility

　　• Leads the process for development, execution and evaluation of media plans

　　• Leads the process for development and execution of local creative ( TV, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards

　　• Leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments

　　• Leads the process for developing relationships with strategic business partners ( outside suppliers, RMHC, Distribution Center, etc. ) www.dxs56.com

　　• Leads the process for managing media relations and crisis management

　　• Serves as the Department Head for the administration of the Marketing Department ( Staff responsibilities, cross-functional teams, budget management, etc. )

　　• Leads the process to promote local store marketing as a resources

　　• Ensures the proper use of the McDonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval

　　3 People

　　• Selects, develops and coaches marketing staff to create and effective Marketing team and develop them for future opportunities within the system

　　• Builds strong relationships and fosters teamwork among Agencies, Suppliers and Staff to achieve maximum performance

　　4 Analysis

　　• Gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations

　　• Interprets and evaluates information related to sales, P & L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research

　　• Offers advise and counsel to ensure that company financial resources are used effectively

　　20xx-20xx: Marketing Manager, Reebok International Trading ( Shanghai ) Co., Ltd., Swire Resources Group

　　Job Summary & Objectives

　　• Supervise a sales team to deliver the budgeted sales turnover and gross profit , for Reebok and Non-Reebok’s Business in Eastern China.

　　• To be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies